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Skagit Valley College Athletics
Live virtual event
Most virtual events are in place of live-venue events - so viewer expectations are high, even if unrealistic. An additional challenge is that online viewer retention is low – view the analytics of any online event and you’ll see an enormous drop of after 30 seconds – and another after 3 minutes…
So, in planning and structuring a live-stream virtual event, it’s important to consider the following:
They’re at home and prone to distraction
Their attention span is proportionate to the size of the screen that they’re watching.
The energy of the presenters and guest speakers is often lower when presenting to a camera in an empty room, compared to presenting to a live audience. So presenter sequences need to be short, energized, and supported – e.g. with an assistant who can share donation information.
It’s important to maintain a consistent pace of short sequences that enliven and stay ahead of an audience. As in a movie, start off with the car chase… or in our case, surprise and delight the audience – and stay one step ahead for the duration of the event. In view of this, I’ve expanded the suggested running order, creating far more, shorter, sequences.
I recommend sequences of around 1-2 minutes. Where there is a guest speaker with more to say – it’s better to break up the content and divide it up throughout the event.
Think of the old MTV 10-second transitions. Short 10-second visual sequences that profile various sports help maintain energy, pace, and make transitions more interesting and lively.