'Content is king.' And this applies to immersive virtual reality installations too. If you have great content that draws the viewer in, you don't need interactive augmented overlays.
You're not selling a VR game, or hardware - you're selling a destination via an experience
You're in a public space and need to maintain viewer flow, so it's important to keep the video short and exhilarating with a clear beginning and end.
I would recommend a maximum duration of 2:30"
The VR booth will need to be supervised at all times
I would recommend a maximum of 6 headsets per booth
There are incredible places in our world, that for most of us are impossible to get to.
And there are events and moments in this world that are just impossible to experience first-hand.
But now, we can bring the mountain to Mohamed, we can take you to mingle amongst Africa’s most noble and deadly, and experience magnificent landscapes.
We also work on your senses!
We can exhilarate you with acceleration and speed as you travel along dusty roads, narrowly missing low-hanging branches.
As the public will be using headsets to view the VR content, I recommend constructing a booth that incorporates a large screen that displays a 'flat' version of the VR video. This would attract the passing public to the stand/booth. This booth screen could platform the video, so that viewers can navigate it with a trackpad.
We have a history of developing concepts, production content - and the systems to platform the content, ranging from museums in Dubai, to science centers in Saudi Arabia and more recently near Seattle, USA. Please click here to see more of our immersive work.
Using 8K insta-pro 2, we create amazing immersive experiences without the need for long setups and workflow challenges.
6 x 4k cameras record sequences using HDR for deep saturated color, and smooth stabilization for fast-moving scenes.
The system allows for remote streaming of the content up to 100 meters away, which drastically reduces the guesswork and production setup time.
To avoid creating content that feels like a traditional tourism video, we would develop a narrative around a journey of escape that leaves the (relative) safety and predictability of the city for the wild, great unknown...
Interior of family lounge in suburban home.
Typical sounds of family life in the background.
Our VR point of view: we look around the room.
Our attention is drawn to a TV screen where we see a point of view shot from a motorbike, traveling along a road at high speed, through suburban streets.
The room goes dark - into blackness, leaving only the TV screen, which demands all of your attention.
Suddenly the content on the TV screen image expands to fill the whole 360 view. Suddenly, you're riding on the motorbike.
The sensation of speed increases along with the music and the sound of wind in your ears as you head to the Northwest Province...
The journey's content could include:
The smooth tarmac road turns into the bush and dirt road
You narrowly miss low hanging branches and other obstacles
You arrive at a watering hole, leaving the bike behind
Wildlife approaches the camera - you could almost reach out and touch the animals
It's unnerving and fascinating.
A transition brings you to wide-open 360 views of the landscape, allowing you to rotate and take in its enormity and beauty
Suddenly, you're on a waterslide heading back down to Earth - or a parasail above the lake at Sun City.
A hot-air balloon takes you over a herd of water buffalo
Back on the ground, you take in another wide vista, as a timelapse takes you from a hot day to a tranquil landscape, as the sun sets and is replaced by a canopy of stars.
A response to a request for ideas to present virtual reality content from the Northwest Province, South Africa