'Engage' is a talk-show that combines experience with knowledge, and exploration through the facilitation of a presenter posing questions to a specialist in a particular field, and a person in recovery that has direct experience of the subject being discussed. 

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Background

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Regardless of how good your marketing and distribution is, there’s a big difference between sharing information, and getting people to absorb the information that’s being shared.

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Video presentations are generally just illustrated statements, which can be efficient from a time point of view, but often lack the ability to engage with the listener. Talk-shows, on the other hand, allow for a far greater engagement, as conversation is an exploration, as opposed to  a definitive statement.

 

One of the most important aspects of recovery meetings is the value that people in recovery put on listening to the experiences and advice of those in longer-term recovery.

 

Engage is an on-going series that explores the challenges and possibilities of recovery from substance use disorder. Although the series is produced in the Pacific Northwest, the subjects covered, are universal.

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Each episode of Engage is produced as a media package.

 

Cross-pollination of media assets is an effective way of leveraging content and marketing, so we produce a range of media content on each subject

 

Engage is an ongoing series, with the next package of 7 episodes consisting of the following elements 

 

1. Talk show of Between 12 and 25 minutes duration

2. 2-minute narrated overview video of the subject

3. 1-minute audio overview of the subject

4. 2 30 second video promos of the program, to be used for social media promotion

5. 3 Graphic images with text, and link to each of the above elements

 

1.   The talk show

Overview

Our talk-show structure combines experience, knowledge, and exploration, with a moderator (presenter) leading a conversation between an expert in a particular field, and a person in recovery who has first-hand experience.

Structure

Opening key statement representative of episode (taken from main body of program)

Opening title sequence incorporating narration & montage

Studio: Introduction to guests and overview of episode

Studio: Discussion

Studio: Resources / toolbox options

Studio: Concluding, takeaway message

 

Although not dealing with recovery, this episode

on transgender issues uses the above-mentioned

structure. The video has received 13,000 views on

Facebook, and 2,500 on YouTube.

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 The upcoming 7 episodes of Engage comprise of the following:

A more detailed breakdown of each episode is available for discussion

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2. The overview video

This video is a short, focused overview of the subject covered in the talk-show, and is intended to be distributed with the talk-show. Graphics, images and narration combine to explain the topic in terms of:

• Definition

• Challenges

• Solutions

• Resources

 

3.  The one-minute audio presentation

Like the short video, this audio is intended as a resource to inform and encourage people to find out more information about the subject.

 

4.  Video promos / trailers

Each talk-show episode will have two promotional trailers, covering the key aspects, with links to the episode video and the web archive page that hosts all the episodes.

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Here is an example of a video promo for an

episode on relationships and recovery.

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5.  Graphic image with text and link to content.

Similar to standard social media posts, the image, along with text and links, will reflect the content of the talk-show.