Northwest Regional Council

Recovery Care Coordination

Proposal for outreach / messaging campaign

Three complementary videos designed to promote the Recovery Care Coordination program
Video 1
Primary

All about the process. A simple and clear instructional video with narration and graphics

  • Do you have a problem with...

  • We can help you

  • This is how we can help

  • This is how you will benefit

  • Lets see if you are eligible...

  • The process

  • How long this is for

  • How to connect

Video 2
Supporting

Interview from the caregiver's perspective

  • What challenges are you addressing?

  • What has been the response so far?

  • What have been some of the outcomes?

  • Give a few examples of situations you've been able to assist with

  • How do you feel about doing this work?

Video 3
Supporting

Interview from the perspective of someone benefiting from the process

  • What situation were you in prior?

  • How did you feel?

  • How has this helped your situation

  • How has it helped you cope with life?

  • How has it changed the way you are now?

  • Would you recommend this to others?

Production steps
  • Confirm elements to be included

  • Develop script

  • Storyboard script

  • Record voice / narration

  • Edit

  • Present / feedback

  • Revise edit / present again

  • Confirm participation of caregiver(s)

  • Confirm questions

  • Set date for recording

  • Set location for recording

  • Record

  • Edit

  • Present

  • Revise edit / present again

  • Confirm participation of care recipients (2?)

  • Confirm questions

  • Set date for recording

  • Set location for recording

  • Record

  • Edit

  • Present

  • Revise edit / present again

Delivery strategy

After completing the videos​, all three videos would be placed on a dedicated web-page that would also include:

  • Additional information

  • Links to related resources

  • Online form to apply for service

Distribution of the videos by sharing with the various NW recovery / behavioral health organizations.

Organizations then publish / share videos on their social media channels

Guest presentation to the North Sound Recovery Coalition + Q &A session